Andreza Moleiro Araujo
Manager of Sustainability, Environment, Health and Safety for South America, Caribbean and Central America Foods, Pepsico, Brazil
The Environmental Diplomat from the University of Geneva, Andreza Moleiro Araujo, has a degree in Civil Engineering. She is also post-graduated in Safety Engineering from Universidade de Campinas and has a major in Industrial Sustainability Database from the University of São Paulo.
Having international expertise in the sustainability area, she participated in several programs on this subject, such as the extension program One Planet Leaders, from IMD Executive Education – in Switzerland, in 2012; Program New Earth Leaders – in the Netherlands, South Africa, and Brazil (Bahia) in 2010; Program Sustainability Leadership – from University of Oregon, United States, in 2008; Formação de Especialistas Brasileiros para o Meio Ambiente – in Baden Wurttemberg/Germany, in 2006, besides the Environmental Diplomacy – Postgraduate itself, from Université De Genève, in 2008/2009.
Since 2006, she has been developing his career at PepsiCo, one of the largest food and beverage companies in the world, which employs 300 thousand people, with products traded in approximately 190 countries and a portfolio that comprises 22 brands. Currently, Andreza Araujo holds the position of Manager for Sustainability, Environment, Health, and Safety for PepsiCo South America, Caribbean and Central America Foods (SACCAF), which comprises 18 countries, namely: Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Venezuela, Uruguay, Panama, Guatemala, Dominican Republic, Puerto Rico, El Salvador, Honduras, Nicaragua, Costa Rica, and Caribbean Islands, totaling around 30 thousand employees.
In such position, she has been developing a series of actions intended to sustainability across all the food production chain, starting on the field. Through partnerships with international universities and organizations, she has carried out works to qualify producers in good agricultural practices. These are the company’s suppliers, who, in America Latina, are mostly characterized by the family production. Among the cases that stand out, there are the courses of Rural Entrepreneurship, Training in Agrochemicals Handling, and Certified in Ecological Agriculture, which has benefited hundreds of small producers from the social, economical, and environmental point of view. In several countries of South America, she has worked on the incentive to the G.A.P. Global certification for the most established agricultural producers, aiming to assure the effectiveness of the production.
Still in the agricultural area, Andreza’s major effort has been the Project Rastreabilidade para a Sustentabilidade (Traceability for Sustainability), the system of which allows one to track all stages the product underwent, from the field to the end consumer, in the sense of contributing to the food safety, provide reliable labeling information and promote transparency across the entire production chain, with focus on the environmental and social footprints. The purpose of all this creation and culture work is to reinforce the agricultural sustainability with the win-win relationship among the company, its suppliers, and environment by implementing strategic KPIs for everyone.
Recently, in Brazil, the Traceability for Sustainability topic was discussed at the IX Congresso Brasileiro de Marketing Rural e Agronegócios (IX Brazilian Conference on Rural Marketing and Agribusiness) and became a part to the “Movimento de Valorização do Agronegócio Brasileiro – Sou Agro” (Movement for Valorizing the Brazilian Agribusiness – I’m Agri (short for Agricultor)), aiming to reduce the gap between the current production reality and the erroneous notions that society holds about the agricultural universe. Its goal is to revert the image of the national agribusiness in the Brazilian society, standing out its economical, social, and environmental contributions.
Her work in the sustainability can be also highlighted by initiatives focused on the engagement and creation of a sustainable culture, as well as programs for optimizing resources, such as the PepsiCo Program for Waste Dematerialization, which resulted in the recycling of millions of snacks bags. These packages taken out from the environment originated the materials for building two “plastic houses” – one in Colombia and the other in Brazil – and also for producing thousands of plastic pallets, to be used as supports for food transportation.
As an engagement project, Andreza created the Gincana Vida Sustentável PepsiCo (PepsiCo Sustainable Life Games), now in its third edition, and with a history of 60 thousand votes by the external public in its first two editions and a total of 5 thousand enrollments. The collaborators are invited to write their own stories of sustainability and the three best stories are filmed and made available for the public to cast their votes. Still as engagement projects, Andreza created the Ecological, Water and Carbon calculators – tools intended to build culture among the collaborators.
She also works intensely in the reduction of incidents and promotion of health and safety of the collaborators in the region. As a result, she has reduced by 93% the number of incidents per worked man-hours in the South-American operations since 2007. Her line of work comprises a series of initiatives and campaigns, besides the safety audits. The last year can be highlighted with “Programa de Proteção de Máquinas” (“Machines Protection Program”), “Campanha Em Marcha contra os Incidentes” (Marching Against Incidents Campaign), “Programa Cinto Minutos” (“Five Minutes Program”), “Plano 180 Dias” (180 Days Program), “Análises de Riscos” (“Analyses and Risks”), and “Programa de Reconhecimento por um Ambiente Livre de Incidentes” (Program for Recognition of an Environment Free of Incidents).
Such projects have been useful for the company to reach year after year the Dow Jones Sustainability Index (DJSI), the first global index for following up the financial performance of the companies that are internationally recognized for their corporate sustainability.
Before PepsiCo, Andreza Araujo worked at Federação das Indústrias do Estado de São Paulo (Fiesp), where she participated in works intended to the environmental licensing and pollution-fighting projects. She was full professor of Environment, Health, and Safety of Senac (National Service of Commercial Apprenticeship) and provided a series of consulting services regarding this area. Besides her fluent Portuguese and Spanish, she has advanced knowledge of English.